By improving your website's SEO, you can work to increase your ranking on the search engine results page. This, in turn, will improve your online visibility, which increases the chances of you being found by relevant online customers. With quality content that uses related keywords and phrases, you can reach customers when they need it, and help them find answers to their questions and solutions to their problems.
Search engine optimization (SEO) is especially important for small businesses that want to compete in the online marketplace. Most small businesses have limited digital marketing budgets. And while they may not be able to compete with the bigger companies when it comes to advertising and promotion, SEO works to level the competition between them. Thus any company, regardless of size, can improve their website SEO and improve their ranking on the SERP.